In November 2023, Aihtsham struggled to find cat food in the UK that was both natural and met Islamic standards for purity and animal welfare. As a concerned pet owner, he was hesitant to feed his cats, Ivy and Coco, non-halal food in his home.
His search led him to East Asia, a region known for its strict halal certifications. There, he found a solution and decided to create his own brand, Hurayra. Ethically tested on picky cats, Hurayra is 100% halal-certified and, most importantly, approved by Ivy and Coco.