Enzo
Professional Food Critic
Rejected 17 recipes before approving the first one.
Hurayra began with one simple question.
Why should Muslim cat owners have to compromise on what they feed the family member who waits for them at the door every day?
That question became months of research, countless conversations with nutritionists, and eventually the UK’s first HMC-certified halal cat food.
Today, Sham is still obsessed with the same mission:
Helping cats eat better while giving owners complete confidence in what’s inside every bowl.
Because, they made all the decisions.
Every recipe we produce is reviewed by a qualified veterinary professional before it reaches your cat’s bowl.
They make sure every ingredient earns its place — checking protein levels, digestibility and nutritional completeness so you never have to guess whether Hurayra is right for your cat.
It is not marketing. It is due diligence.
While everyone else is thinking about the future, someone has to make sure today’s orders leave on time.
From stock planning and supplier coordination to keeping every part of Hurayra running smoothly, our COO makes sure the promises we make are the promises we keep.
Behind every campaign, every launch and every decision about where Hurayra goes next is a strategic mind that keeps the brand honest about what it is building and why.
Growth for its own sake has never been the goal. Building a brand that cat owners can trust for decades has.
Every email, every campaign and every piece of education we create has one purpose: helping cat parents make better decisions.
Before every Hurayra box reaches your doorstep, it is packed, checked and prepared by the people who make sure every delivery arrives exactly as it should.
Pin size follows city size
We know you’re not simply buying cat food. You’re choosing what fills the bowl of someone you love. We don’t take that responsibility lightly.
Buy Trial Pack for just £13.50